Tuesday, April 22, 2008

Today's Paper: Internet Monetization Papers in WWW 2008

This year's WWW conference accepted a lot of papers related to business method issues in world-wide web and had 3 sessions named "monetization". :-)

Internet Monetization: Online advertising
  • Arpita Ghosh, Mohammad Mahdian: Externalities in online advertising. pp.161-168
  • Uriel Feige, Nicole Immorlica, Vahab S. Mirrokni, Hamid Nazerzadeh: A combinatorial allocation mechanism with penalties for banner advertising. pp.169-178
  • Hamid Nazerzadeh, Amin Saberi, Rakesh Vohra: Dynamic cost-per-action mechanisms and applications to online advertising. pp.179-188
Internet Monetization: Recommendation and security
  • Jason D. Hartline, Vahab S. Mirrokni, Mukund Sundararajan: Optimal marketing strategies over social networks. pp.189-198
  • Reid Andersen, Christian Borgs, Jennifer T. Chayes, Uriel Feige, Abraham D. Flaxman, Adam Kalai, Vahab S. Mirrokni, Moshe Tennenholtz: Trust-based recommendation systems: an axiomatic approach. pp.199-208
  • Jens Grossklags, Nicolas Christin, John Chuang: Secure or insure?: a game-theoretic analysis of information security games. pp.209-218
Internet Monetization: Sponsored Search
  • Anindya Ghose, Sha Yang: Analyzing search engine advertising: firm behavior and cross-selling in electronic markets. pp.219-226
  • Massimiliano Ciaramita, Vanessa Murdock, Vassilis Plachouras: Online learning from click data for sponsored search. pp227-236

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